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Corda now after 12+ years

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Now after 12+ years, Corda is here, strong, profitable, and growing.  Even more impressive, Corda is still innovating and they present more agile than earlier stage competitors.  At the core is a suite of tools that focus on visualizing business data from a variety of sources and delivering results to a broad range of platforms from browsers to mobile devices.  In fact, they will soon be announcing a dedicated iPhone application, around the “Corda Mobile” concept.  This application will deliver dashboard views specially designed for these devices (and the prototypes look good).     

Corda builds on top of existing BI architectures and BI applications (fill in the blank with all the B--- words in the space, and more…).  It was commented that part of what they do makes them like a web application framework for BI delivery, focused mainly on a dashboard style visualizations.  Those who commented, all agreed. 

As a company they have a solid customer base.  And in today’s economy, what is even more important is the well hedged portfolio of industries from private (transportation, retail, online business, telecommunications, banks, financial institutions, oil & gas, and manufacturing) as well as government (education, aerospace, federal agencies, state and local entities).  The list also includes international clients.  As a final note, they also partner with other companies in the space to expand their reach.

My concern with this model is the same as my concern with all players in this space (see the LyzaSoft blog entry).  How do we validate the data that we source - and more importantly - how do we reconcile the transformations (integrations, calculations, etc.) that we apply to this data?  Starting with my EDW focus, and further encouraged by the renewed focus on risk and compliance in 2009, I am concerned that our integrated data sources are directly traceable, that all transformations are auditable, and that the organization has a clear understanding of the data elements that they are working with (common and clear understanding of technical and business metadata, concise business glossary or MDM references, and generally a enterprise-wide common understanding of key business terms and metrics). 

In the end - and Corda (in delivering the dashboards and other end-user visualizations) is clearly the “end” of the BI framework - the result sets we are visualizing are presented to help us make decisions.  And these decisions are more and more “enterprise-wide” with cross-functional teams collaborating in the process.  While the user-defined flexibility (“easy”) is fantastic, the results need to be reconcilable, auditable, and comply with appropriate data governance initiatives.  Especially today. 

Of course dealing with this issue is not the sole responsibility of the tool, but as always, the responsibility lies with the broader “people, process and tools” mix.  For Corda, they do provide capabilities to capture, pool and present relevant metadata.  The charge for the rest of us, and the organization, is to manage the “people and process” components of these initiatives.

With that all being said, Corda looks to be a leading player in this space, impressive in both continuing innovation and ability to deliver.  They are officially a company to watch.   
Lesley Proctor Marketing & Communications Manager and Alan Winters Senior Product Manager presented at the Boulder BI Brain Trust today and helped us understand the driving force behind why Corda does what it does. We always get to hear what a company does but its not often we get insight into the roots or motivations of a company. CEO John Purvis understands customer service and guides the company based on the lessons found within the Harvard Business Review articles by James Heskett, Earl Sasser and Leonard Schlesinger titled The Service Profit Chain. You should add the book to your business reading list so you can get the whole story I think this approach to the market is the secret behind the success of Corda.

Corda brings four solid solutions to the market all centric to Decisions with Performance Dashboards. PopChart a real-time, interactive, drill down enabled charts and graphs solution capable of getting data from any source. OptiMap a mapping dashboard solution, Highwire a solution that takes output and generates PDF documents from HTML pages for printing, archiving, portability email etc. And CenterView which offers all the above plus data aggregation and collection, portal support, data snapshots, collaboration alerting and a lot more.

A great feature of the Corda Dashboard solutions is a feature called best image fall back which allows the Corda server to read your client and send the best possible image supported. For instance if you access information from a cell phone the system is smart enough to decide that you would be best served by supply a *.jpg and if you access the same information with your desktop browser the system will deliver the same information but in flash.

Corda includes a builder application included inside all the solutions allows you to design and create custom views and dashboards.

To sum up, Corda is independently owned, 13 years old, profitable and unencumbered by VC's. The 60 employee firm has a culture around it that support enthusiasm and innovation. The focus of doing one thing and doing it well is paying off for them.

Tags: Corda, Dashboard, Performance Management, Service Profit Chain
   

 

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