Sybase brought a lot of information to the table last week. One of the key elements was the recognition that not all solutions can be solved by their leading Sybase IQ package. It was refreshing to hear a vendor talk about a flagship product may not be suited to all solutions. As I'm sure that all things look like a nail to a hammer. Sybase packages their Adaptive Server Engine (ASE) for the OLTP market and the IQ engine for the analytical market and actually says so.
Similar to Shawn, I liked the bleeding edge aspects of the IQ real-time analytics solution. The ability to link complex event processing (CEP) systems directly with an in-memory database has tremendous upside for applications with extreme low latency technical issues to resolve.