As a division of TIBCO
based in Boston, Spotfire
focuses on data analytics with advanced visualizations and complex statistics. I first played with Spotfire in early 1990s when it was a research project
at Human-Computer Interaction Lab
at the University of Maryland lead by Ben Shneiderman
. A colleague of Shneiderman, Christopher Ahlberg
continues to lead Spotfire. Presenting are Mark Lorion
, Senior Director of Marketing, and Tim Wormus
, Analytics Evangelist. In the open spirit of BBBT, we quickly jumped into discussion of market positioning with business users versus IT management for data analytics tools in the enterprise. See us in action.
A traditional characteristic of Spotfire has been their slice/dice interaction of the data. For example, the right panel displays major variables with check boxes for low-cardinality values or sliders with high-cardinality values. Even after twenty years, the viz still have that oooohhhh
Most of our discussion was under NDA, so it is not appropriate to elaborate. However, a major challenge is the balancing business users exploring business data in an open and agile style and IT professionals managing the reliability and integrity of enterprise systems. I highlighted this challenge in blogs
on the Microsoft BI Conference.
We then focused on the intersection of BI and CEP (complex event processing) leveraging their TIBCO connection. An example is their Operations Analytics offering announced in April.
Operational BI is seeking advanced analytics that operate upon event streams. The gaps are quite apparent between mainstream BI sitting on top of the enterprise business data versus CEP (like TIBCO) sitting on top of the enterprise business processes. Spotfire can act as an integrating component that bridges those gaps. If Spotfire moves beyond the pixels-on-the-screen, its integration value will be based upon consuming data from and generating data to the BI infrastructure. In the long term, my feeling is that the penetration of Spotfire into the enterprise will depend on its synergism with traditional BI tools like Cognos and Business Objects and with the enterprise data warehouses like Teradata and IBM.